Yourtez-vous

This Belgian cooperative creates artisanal, contemporary yurts

Yourtez-vous is a Belgian construction company that builds contemporary yurts

The Project

Strengthening website security, technical maintenance, conversion rate optimization to boost sales, and increasing the online visibility of Yourtez-vous.

The Yourtez-vous cooperative contacted me after their website was hacked, which had a major impact on their business. After cleaning up the site, my first priority was to implement robust security measures.

I then focused on helping them grow their client base and increase revenue through tailored digital marketing strategies and automation.

Link

yourtezvous.be

Key Results

+600% increase in monthly leads after just 3 months.

A lead refers to a potential customer who contacts Yourtez-vous through the website to start their yurt project.
Yourtez-vous is a Belgian cooperative that builds contemporary yurts and supports self-built yurt projects.

"A huge thank you once again for your work and your video reports. Honestly, our whole team agrees, we should have reached out to you much earlier! We're really happy with the results, our year is almost fully booked! We're already thinking about starting to fill next year's calendar (and we think it’s going to happen fast). We're really proud and thrilled with all the improvements you made to our materials, like the website, Pinterest, and more."

Dorian Fastré-Toussaint

Founder, Yourtez-vous

Project Highlights

These are the key tasks I carried out for Yourtez-vous:

Security

Major website security improvements, including firewall setup, malware scanning, security plugin configuration, and Cloudflare integration.

Speed

Improved website loading speed using techniques such as caching, image optimization and CDN (Content Delivery Network) to enhance the user experience.

Studies show that 40% of visitors leave a website if it takes more than 3 seconds to load. A fast-loading site not only increases user satisfaction but also improves your visibility on Google through better SEO.

Professional Emails

Yourtez-vous needed a professional email system using their domain name. I set up a reliable infrastructure to ensure no emails would be lost. I also installed and configured CRM software to enhance customer relationship management.

To support their marketing efforts, I created lead capture forms and launched targeted email campaigns designed to engage prospects and build trust in the brand.

Technical Maintenance

Website maintenance includes 7-day-a-week support in case of any technical issues. It also covers the configuration and updates of WordPress and plugins, performance and security optimizations, spam protection, automatic backup setup, and more.

In short, I manage all the technical aspects so that Yourtez-vous can focus on selling and building their yurts, without the stress of dealing with website problems.

Conversion Rate Optimization (CRO)

What’s the point of having a beautiful website if it’s not optimized to bring you leads? The goal is to deliver the best possible user experience in order to convert as many visitors as possible into customers.

I significantly improved the conversion rate of the Yourtez-vous website through content optimization, including persuasive copywriting, images, videos, call-to-action (CTA) buttons, optimized forms, integration of Google Reviews, strategic layout decisions, the addition of key pages, web design enhancements, and a mobile-friendly interface. Advanced conversion tracking was also implemented and linked with Google Analytics.

Google Ads

Created and optimized a small-budget Google Ads campaign to increase the short-term visibility of Yourtez-vous. Set up conversion tracking on the website and synced data with both Google Analytics and Google Ads to monitor performance and support strategic decision-making.

SEO

Alongside the Google Ads campaign, the Yourtez-vous team wanted to increase the website’s organic traffic on Google. I conducted an SEO audit and developed a tailored search engine optimization strategy, which I then implemented. This also included the setup of Google Search Console and Google Analytics to monitor performance and track key metrics.

Business Consulting

Provided strategic digital marketing advice to help increase Yourtez-vous’s visibility online.